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**We are not able to provide merchandise that has any manufacturer company logo. We will advise you if the apparel product that is selected does not meet the OSU University branding requirements.**
Mar 9, 2023
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and the only thing setting each company apart is its unique vision and dedication to consumers. Consider these 9 quotes from some of the world’s most powerful billionaire CEO’s, as they unravel the mysteries of true brand integrity:
"Your brand is what people say about you when you’re not in the room."
- Jeff Bezos, Founder of Amazon
"I think as a company, if you can get those two things right – having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff – then you can do pretty well."
- Mark Zuckerberg, CEO of Facebook
"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs, Co-Founder of Apple
"Too many companies want their brands to reflect come idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character."
- Richard Branson, Founder of Virgin Group
"Focus on building the best possible business. If you are great, people will notice and opportunities will appear."
- Mark Cuban, Owner of Dallas Mavericks
"A great brand is a story that is never completely told. A brand is a metaphorical story that connects with something deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience."
- Scott Bedbury, Founder of Brandstream, former Advertising Director of Nike
"If people believe they share values with a company, they will stay loyal to the brand."
- Howard Schultz, CEO of Starbucks
"Make every detail perfect, and limit the number of details to perfect."
- Jack Dorsey, Co-Founder of Twitter
"A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."
- Seth Godin, Founder of Squidoo
Now that you’ve heard from the experts, apply their words of wisdom toward your own brand. Rise above the competition and create a brand that’s memorable and unique. Once you’ve done that, you’ll be well on your way to driving more customers to your business.